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AndthatmaybetheturnaroundofSPB,whichtookoverawiderangeofstrugglingbrands.Theabbreviationstoodfor8220;Steak,Pizza,andBeer,8221;butJoshKern,theCEO,isnowcommittedtochangingitsmeaningto8220;ServePeopleBetter.8221;That8217;swhatheaspirestodowiththe[…] News&Analysis GumGum’sGrimace:TheAdsthatStoleChristmas December23,2024 byKathleenSampey Sharethis Sharethis:Forgetprivacyissues.Re-targetedadsareincahootswiththeGrinch,stealingthejoyofsurprisefromChristmas.Nobodycanbeblamedwhenopeningupagiftandthinking,“NowwhereheIseenthatbefore?Ohyes,adsforitweresprayedacrossallmysocial-mediaaccountsandeverywhereIwentontheWeb.”[…] BoomandBustNews&Analysis BUST:ThePartyisOverforPartyCity December20,2024 byNancyAShenker Sharethis Sharethis:Althoughwe8217;dlovetokeepthingsfestiveandbrightthisholidayseasonandreportjustonfuturetrendsandgreatesthitsof2024,thesadrealityisthatsomeretailerscan8217;tkeepthelightson. 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AndthatmaybetheturnaroundofSPB,whichtookoverawiderangeofstrugglingbrands.Theabbreviationstoodfor8220;Steak,Pizza,andBeer,8221;butJoshKern,theCEO,isnowcommittedtochangingitsmeaningto8220;ServePeopleBetter.8221;That8217;swhatheaspirestodowiththe[…] News&Analysis GumGum’sGrimace:TheAdsthatStoleChristmas December23,2024 byKathleenSampey Sharethis Sharethis:Forgetprivacyissues.Re-targetedadsareincahootswiththeGrinch,stealingthejoyofsurprisefromChristmas.Nobodycanbeblamedwhenopeningupagiftandthinking,“NowwhereheIseenthatbefore?Ohyes,adsforitweresprayedacrossallmysocial-mediaaccountsandeverywhereIwentontheWeb.”[…] BoomandBustNews&Analysis BUST:ThePartyisOverforPartyCity December20,2024 byNancyAShenker Sharethis Sharethis:Althoughwe8217;dlovetokeepthingsfestiveandbrightthisholidayseasonandreportjustonfuturetrendsandgreatesthitsof2024,thesadrealityisthatsomeretailerscan8217;tkeepthelightson. AccordingtoCNN,PartyCityisthelatestretailertoannouncethatitisclosingallitsstoresandgoing[…] Commentary StreetsAhead:TiktoktoSupremeCourt,ChatGPTSearchSources December20,2024 byKaciMcBride Sharethis Sharethis:Inthisweek’sStreetsAheadupdate,SOCidiscussesTikToktakingitsbattletotheSupremeCourtandthesourcesthatsupportChatGPTinthesearchlandscapeTikTokAppealstoSupremeCourtinFightainstBanTheNewsTikTokistakingitsbattletotheSupremeCourtfollowingthepasseofaU.S.lawrequiringits[…] News&Analysis ARoundUsesARToBringLiveEventstoLife December20,2024December20,2024 byKathleenSampey Sharethis Sharethis:Iminesittinginastadium,watchingyourforitesportsteamcompetewhensuddenlythewholeplaceistransformedintoanAlaskanwilderness.ThatactuallyhappenedduringaRamsgameinSoFiStadiumearlierinthefallwhenARoundcreatedoneoLotta per stradafitssharedexperiences.TheaugmentedrealitycompanyownedbyStwell,combinesbroadcastandmobile[…] News&Analysis MULO+HYLOMOS=LocalSearchGrowsUp December19,2024 byNancyAShenker Sharethis Sharethis:StreetFightcoinedtwoterms,MULOandHYLOMOS, thatwillsignificantlyimpacttheretail,restaurant,service,andotherindustriesin2025andbeyond.MULOstandsformulti-location.Theycouldbebrandswiththousandsofstorefrontsworldwide,homeservicesbusinesseslikethosemanedbyNeighborly,orevenasmallone-locationcompanywithfranchiseplans.HYLOMOSis[…] Commentary IdentifyRelevantNewsOutletsandPublications December19,2024December19,2024 byPilarLewis Sharethis Sharethis:WhenbrandsengewithPR,theytypicallylookformorethanjustmediaexposure.Theirgoalistosecuremeaningfulmediaexposurethatbooststheirbrandauthority.PRisonlyvaluableifitgetsabrand’sstoryinoutletsandpublicationsthatconnectwithitstargetaudience.Tohelptheirclientsreachthatgoal,publicists[…] Commentary SickofMFAsites?ProtectYourBrandandAdDollars December18,2024December18,2024 byGrantGudgel Sharethis Sharethis:EversincetheANAputrealnumbersaroundthescopeoftheproblemwith8220;made-for-advertising8221;orMFAsites,advertisershebeenupinarms—andunderstandablyso.Theideathattheseessentiallyworthlessadplacementsrepresent21percentofimpressionsand15percentofoveralladspendisunacceptable.Andyetourindustryhasacceptedit—and[…] News&Analysis SpendWiselyin2025!PerspectivesfromFourMULOLeaders December17,2024December17,2024 byNancyAShenker Sharethis Sharethis:MULO(multi-location)brandshemoremarketinginvestmentoptionsthanever.Conventionalversusdigital,nationalversuslocal,influencersversusprofessionalcontentcreators,OOHversuseverythingelse—thelistgoesonandon.Theold-schoolmediabuyerhasbeenreplacedbyAI-poweredanalytics,whichenablemarketerstoshiftspendingattheblinkofaneyeortheclick[…] News&Analysis SocialMedia:TheMissingPuzzlePieceforPerformanceMediaSuccess December16,2024 bySherrySmith Sharethis Sharethis:Brandloyaltyhasevolvedintoacornerstoneofsustainedsuccess,rootedinemotionalconnections,trustandsharedvaluesratherthanjustpricesorproducts.Loyalcustomersdomorethanreturn—theyadvocate,creatingrippleeffectsthatamplifyabrand’sreachandresonance.Inthecommercemedia,socialmediahasbecomeapivotaltoolforaddressinggaps[…] 1 2 3 Lotta per strada Older StreetFight8217;sBig3StreetFightColumnsStreetFightCategories SubscribetoStreetFightDaily WakeUptotheLatestinLocationTech (function(){ window.mc4wp=window.mc4wp||{ listeners:[], forms:{ on:function(evt,cb){ window.mc4wp.listeners.push( { event:evt, callback:cb } ); } } }})(); Leethisfieldemptyifyou'rehuman: Don'tWorry.WeDon'tSpam. 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