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esandservice,byaligningononeplatform.LetEinsteinidentifytheaccountswiththehighestlikelihoodtopurchaseusingkeyaccountinsights.TrackpipelineprogressontargetaccountsusingtheAccount-BasedMarketingDashboard,anduseinsightstorefineyourmarketingandsalesefforts.AlignrevenueteamsonasinglesourceoftruthandclosedealsfasterwithAI.AIScoringTaketheguessworkoutofleadandaccountscoring.WithEinstein,youcanleverebehiortoscoreandidentifytheleadsmostlikelytoconvert,basedontheirinteractionswithyourmarketingefforts.Determineifleadsmatchyouridealprofilebasedonthosewhoconvertedinthepast.LetEinsteinanalyzekeyaccountdatatohelpyoufindtheaccountsmostlikelytobuy.EngementHistoryInsightsGaincomprehensiveinsightintoyourprospects.Connectandshareprospectandcustomerengementdatawithsalesandserviceteams.Analyzeprospects'interactionswithyourmarketing,andusethatinformationtoidentifychampionsonthebuyingcommittee.Understandhowleadsareengingwithyourmarketingonthecampaign,individual,andaccountlevelusingdynamicdashboardsReal-TimeSalesAlertsShareinsightsaroundaprospect'skeymarketinginteractionswithsalesandserviceteams.Alertsalesteamsthemomentahotleadfillsoutaform,orwhentheleadisreadytoconvert.Also,whenaprospectishighlyenged,letsalesandserviceknowwithautomated,triggeredalertsinSalesandServiceCloud,ordirectlyinSlack.ContentCreationIncreaseefficiencywithEinstein-generatedcopyforemailcontent,subjectlines,forms,andlandingpes.Reducetimespentcreatingcopyanddeliverpersonalizedexperiencesatscaleforyourleadsandaccounts.Withahuman-in-the-loopapproach,B2Bmarketershefullcontroloverbrandmessingandtone.Optimizemarketingperformanceandgrowcustomerrelationships.Full-FunnelMulti-touchAttributionGainfull-funnelmarketingandsalesinsightswithAI-poweredMulti-TouchAttribution.ChoosefrommultiplenativeattributionmodelslikeEinsteinAttributiontogaugetheimpactofchannels,events,andsalesteamactivitiesonyourpipeline.BoostcampaignefficacyandROIwithAI-driveninsights.Account-BasedMarketingDashboardGaininsightsintorevenueandpipelineforkeyaccounts.Then,usethosefindingstoseehowaccount-basedeffortsareinfluencingtargetedaccounts,andoptimizeonwhat'sworkingandwhat'snot.Sharewhatyoudiscoverwithsalestofurtherplanaccount-basedoutreach.Out-of-the-BoxAnalyticsUnderstandhowmarketingimpactspipelineandrevenuewithadirectconnectiontoSalesCloud.SeehowmarketingmessesinfluencetheprospectjourneywithA/Btestingandout-of-the-boxemailreporting.Then,applypredictivemarketinganalyticstothoseinsightstomakemorestrategicdecisionsandidentifythecampaignfactorsthatwilldriveconversion.ExtendthepowerofMarketingCloudAccountEngementwiththeserelatedproducts.SalesCloudSetthefoundationforrevenuegrowthwithSalesforceautomationonthe#1CRM.LearnmoreDataCloudforMarketingActivateyourdata,scaleinsightswithAI,andunifyallyourdatainasinglecustomerprofile.LearnmoreMarketingCloudPersonalizationAutomatedynamicoffersforeachcustomerinrealtimeacrosseachmomentinthecustomerjourney.LearnmoreMarketingCloudIntelligenceOptimizemarketingperformanceandspendacrosseverycampaign,channel,andjourney.LearnmoreViewallproductsGetthemostoutofyourB2Bmarketingautomationsoftwarewiththousandsofpartnerappsandexperts.MarketingCloudAccountEngementPricingFindtherightMarketingCloudAccountEngementeditionforyourbusinessneeds.GrowthFuelgrowthwithmarketingautomation.$1250USD/Permonthupto10,000contacts(Billedannually)$1250USD/Permonthupto10,000contacts(Billedannually)1250€EUR/Permonthupto10,000contacts(Billedannually)AU$1750AUD/Permonthupto10,000contacts(Billedannually)円JPY/Permonthupto10,000contacts(Billedannually)krSEK/Permonthupto10,000contacts(Billedannually)£1000GBP/Permonthupto10,000contacts(Billedannually)LeadNurturingandScoringEngementHistoryDashboardsCampaignReportingandInsightsContactusPlusDivedeeperwithmarketingautomationandanalytics.$2750USD/Permonthupto10,000contacts(Billedannually)$2750USD/Permonthupto10,000contacts(Billedannually)2750€EUR/Permonthupto10,000contacts(Billedannually)AU$3850AUD/Permonthupto10,000contacts(Billedannually)円JPY/Permonthupto10,000contacts(Billedannually)krSEK/Permonthupto10,000contacts(Billedannually)£2220GBP/Permonthupto10,000contacts(Billedannually)Cross-ChannelJourneysMultitouchandABMDashboardsB2BMarketingAnalyticsContactusAdvancedPowerinnovationwithadvancedmarketingautomationandanalytics.$4400USD/Permonthupto10,000contacts(Billedannually)$4400USD/Permonthupto10,000contacts(Billedannually)4400€EUR/Permonthupto10,000contacts(Billedannually)AU$6160AUD/Permonthupto10,000contacts(Billedannually)円JPY/Permonthupto10,000contacts(Billedannually)krSEK/Permonthupto10,000contacts(Billedannually)£3520GBP/Permonthupto10,000contacts(Billedannually)DedicatedIPAddressAI-PoweredCapabilitiesBusinessUnitsandSandboxesContactusPremiumEnterprise-readyfeatureswithpredictiveanalyticsandsupport.$USD/Permonthupto75,000contacts(Billedannually)$USD/Permonthupto75,000contacts(Billedannually)€EUR/Permonthupto75,000contacts(Billedannually)AU$AUD/Permonthupto75,000contacts(Billedannually)円JPY/Permonthupto75,000contacts(Billedannually)krSEK/Permonthupto75,000contacts(Billedannually)£GBP/Permonthupto75,000contacts(Billedannually)IncludesAllCapabilitiesPremierSuccessPlanIncreasedPerformanceandSLASupportContactus*Allpermonthproductsrequireanannualcontract.Thispeisprovidedforinformationalpurposesonlyandissubjecttochange.Contactasalesrepresentativefordetailedpricinginformation.ViewdetailedpricingSalesforcecontributedtoourABMstrategywithAI-drivenanalyticsandrichdatasourcesthathelpeduszeroinonhigh-valuebusinessprospects.Byidentifyingthemostrelevanttargetaccounts,wecouldfocusourmarketingeffortsonorganizationsthatwouldbenefithighlyfromourproducts.KelliMeadorSeniorManer,MarketingOperations,GrammarlyWatchepisodeStayuptodateonallthingsmarketing.Signupforourmonthlymarketingnewslettertogetthelatestresearch,industryinsights,andproductnewsdeliveredstraighttoyourinbox.SignupnowLearnnewskillswithfree,guidedlearningonTrailhead.Hitthegroundrunningwithmarketingtips,tricks,andbestpractices.AnalystReportSalesforcenamedaLeaderin2024Gartner®MicQuadrant™forB2BMarketingAutomationPlatforms.ReadthereportReportAIismarketers’#1priorityandchallenge.Seewhy.GetthereportGuideAttractprospects.Buildrelationships.Delivermetricsthatmatter.GettheGuideGuideLearnalltheessentialsofaccount-basedmarketinginthisinteractiveguide.StartthetourSeeallresourcesReadytotakethenextstep?Talktoanexpert.Tellusabitmoresotherightpersoncanreachoutfaster.RequestacallStayuptodate.Getthelatestresearch,industryinsights,andproductnewsdeliveredstraighttoyourinbox.SignupfornewsletterMarketingCloudAccountEngementFAQWhatisMarketingCloudAccountEngement?MarketingCloudAccountEngementistheonlymarketingautomationplatformbuiltontheworld’s#1CRM.IthelpscompaniesgrowrevenueandscalebuyerengementbyunitingcustomerdataononeplatformandscalingaccountrelationshipswithAI.Whetheryou’relookingtoexecuteon-demandgenerationoraccount-basedmarketingstrategies,we'vegotyoucovered.WhatisB2Bmarketingautomationsoftware?B2Bmarketingautomationsoftwarehelpsautomateandstreamlinemarketingprocessesandmultifunctionalcampaignsacrosschannels.Itincludesfunctionalitiestomaneandnurtureleads,runtargetedcampaigns,alignwithsalestoclosedeals,andtracktheeffectivenessofmarketingefforts.WhatarethebenefitsofB2Bmarketingautomationplatforms?ThebenefitsofB2Bmarketingautomationplatformsare: ScalingbuyerengementacrossaccountsAligningrevenueteams(marketing,sales,andservice)toclosedealsfasterGrowingpipelineandprovingmarketingimpactHowcanB2Bmarketingautomationsoftwarehelpmybusiness?B2Bmarketingautomationsoftwarecanhelpyourbusinessinthefollowingways:GeneratingandnurturingleadsDrivingmarketingandsalesalignmentPrioritizingandconvertingqualifiedleadsManingmarketingcampaignsExecutingonaccount-basedmarketingstrategiesMaximizingmarketingROIHowcanIchoosetherightB2Bmarketingautomationplatform?TherightB2Bmarketingautomationplatformwill:IntegratedirectlyintoyourCRMAlignrevenueteams(marketing,sales,andservice)Executeonmultiplemarketingstrategies(e.g.,broad-basedemandgenerationandaccount-basedmarketing)WhatisPardot?PardotwaspartofExactTarget,whichwasacquiredbySalesforcein2013,andisthelegacyproductnameforMarketingCloudAccountEngement.Theyarethesameproduct.IsSalesforceAccountEngementthesameasPardot?PardotisthelegacynameforSalesforceAccountEngementandisthesameproductasPardot.window.document.dispatchEvent(newCustomEvent('',{detail:{event:'custEv_peDataailable',templateName:'OpenTemplate',templateId:'open-template',taxonomy:JSON.parse('{"peTsManual":[{"tName":"Products:AccountEngement","tUuid":"42cffaf0-cc50-4a2e-bcc5-f98b361d3a1d","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"},{"tName":"Topics:Analytics(Topics)|B2BMarketingAutomation|CustomerEngement|EmailMarketing|MarketingPlatform","tUuid":"8d6d3695-ffb8-498b-b623-96a648fef259|91a0c464-ad14-4e48-9bdb-acda55c90ef4|c4fe47d3-c78b-466f-bc96-4065d9e|7008ee6e-8ae9-443b-8236-5f3d783da89d|e-9c3f-4b73-a843-a21adb5d87ec","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tName":"ContentIntent:Automation","tUuid":"1ec7811b-1135-4898-a35c-9dd9","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tName":"ContentAudiences:Marketing(Department)","tUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"dba-2c68-11b2-80f8-000d3a4fec0d"}],"peTsAuto":[]}'),experiment:{'optimizelyExp':'','optimizelyVar':'',},},}));